DEAR
reader, this may be the
first, but probably not
the last, column I will
write connected to my
son’s coming bar
mitzvah.
Well,
it is coming in the way
the 2008 presidential
election is coming. In
fact, we will have elected
a new president a few
weeks before Ben commemorates
his special day.
Nonetheless,
the planning has begun.
We are now on to the caterers.
And
if you think we are just
talking salmon or steak,
get your head out of the
chopped liver. Hiring
a caterer means putting
an army on the move.
There
are ways to avoid this,
aside from converting.
Many of my friends have
their events at country
clubs or other places
where they must use the
on-site caterer and virtually
all the necessities —
from the servers to the
silverware — are
included.
But
if you are simply renting
a hall and have to search
for your own caterer,
the undertaking suddenly
becomes far more complex.
Most
people get their caterers
by word of mouth, so we
asked around.
We met
with Yvette Shandel of
Yvette Shandel Fine Catering
Inc., who is based in
the Bronx and does many
events at our local temple
and all over New York,
New Jersey and Connecticut.
She
started talking about
what color tablecloths
we might want. For an
occasion 13 months away?
I did not even know what
I was giving my children
for dinner that night.
We began
with buffet versus sitdown,
children’s menu
versus all-adult, number
of appetizers, number
of entrees, number of
servers.
My head
was spinning. An hour
had passed, and we had
not even gotten back to
linen colors.
But
Ms. Shandel has been in
the business for 27 years
and knows how to soothe
nervous first-timers.
I was ready to hire her
on the spot. My husband
thought we should wait
for the estimate.
Of course,
price is one of the most
significant factors in
choosing a caterer but
a good rapport is also
crucial, said Mara Routh,
a partner with Michael’s
on East in Sarasota, Fla.,
and president of the International
Caterers Association.
“If you’re
going into an event or
party and you don’t
have a relationship with
the caterer, don’t
do it.”
Ms.
Routh had other, more
concrete suggestions.
Make sure your caterer
has a business license,
insurance and a health-inspected
garage or kitchen.
“It’s
a business — they
need to know about food
safety as well as the
logistics of transporting
food safely,” she
said. “Just because
someone in some neighborhood
makes a great meatball
does not a caterer make.”
Ms.
Shandel said that she
had a $1 million insurance
policy in case, God forbid,
someone should get food
poisoning and sue her.
It has
never happened to her.
But she still remembers
long ago when she was
wedding catering an event and
the cleaners had polished
the silver, but failed
to wash it. People started
complaining that something
was wrong as the polish
dripped into their meals.
She had to dump all the
food and wash the cutlery.
Fortunately, she had enough
food to serve again.
“If
someone had gotten sick,
I could have been sued,”
Ms. Shandel said.
I asked
Ms. Shandel to provide
an estimate of the cost
of a dinner buffet based
on some figures I gave
her.
It looked
surprisingly inexpensive
for an evening event:
$50 an adult, $30 a child.
I read further. Add 11
workers, rentals, beverages
(which most off-site caterers
do not supply), taxes
and gratuities, and we
are looking at more like
$110 a person. And that’s
without alcohol.
That
is well within the average
price of a catered event
for the costly Northeast,
and people can spend far
more. I just did not realize
all that goes into pricing
a caterer.
In this
I am not alone. Caterers
say people realize that
they have to pay for food,
but many are surprised
to find not only tables
and chairs but linens,
glassware and even salt
and pepper shakers itemized
on their bills.
So make
sure you understand what
you are getting early
in the process.
First
of all, take the time
for a face-to-face meeting.
Find out whether the person
you are talking with is
going to be your point
person during the entire
process, including the
day of the event.
“The
last thing you want is
to go through the whole
planning process and then
get passed over to someone
else,” said Thomas
Preti, whose company,
Thomas Preti Caterers
Inc., has served the New
York area for the last
20 years.
When
you do get a price, make
sure you get a detailed
letter and really comprehend
what it covers. Does the
final tab include service?
Tax? Is the service fee
the same as a gratuity?
“Don’t
be embarrassed to ask,
‘What is the appropriate
tip?’ and, ‘Who
do we tip? The chef? The
event planner?’
It’s nice to know,”
Ms. Routh said.
What
about liquor? Most off-site
caterers do not provide
it, but they should have
the insurance to cover
serving it. Whether you
are buying from a caterer
or a separate vendor,
however, inquire whether
they charge by how much
alcohol you purchase or
by how much is consumed,
said Mr. Preti, whose
services for a bar mitzvahs
average $30,000 to $50,000
for around 150 people.
Here
are other suggested questions:
How can you sample the
food? Can you see an event
the caterer is doing?
And
here is one I would not
have thought of: Ask when
you have to submit the
final number tally and
whether there is any wiggle
room.
“One
thing that has always
bothered me as a consumer
is that many caterers
ask for a final number
way in advance, even before
the R.S.V.P.’s because
they want to lock in a
higher number,”
Ms. Shandel said. She
is willing to wait until
two weeks before. If people
drop out, your food costs
can drop a bit.
The
biggest mistake, Mr. Preti
said, is to seek the star
caterer rather than the
one who is right for the
event.
“I
couldn’t feel more
strongly about this,”
Mr. Preti said. “This
is not a showcase for
us. People get too caught
up with what friends have
done, especially in the
bar mitzvah world.”
I also
checked with Chris Curtin,
owner of the Catery. Based
near us in Larchmont,
N.Y., he has catered for
15 years, and a friend
reported good results
with him on her father’s
80th-birthday party.
The
photocopied note stapled
to the front of the menu
spells out that service
is billed at $35 an hour
for the chef and $25 an
hour each for all bartenders
and servers. He recommends
one server for each 10
guests, although I was
quoted a somewhat lower
ratio by some caterers.
“Some
people say, ‘I’ll
just have the kids help,’
” Mr. Curtin said.
“Well, they just
get in our way, and they
don’t know how to
describe the food. It’s
my job and I want people
to say, ‘It was
great, who was the caterer?’
”
Although
you should be very involved
and inquisitive when hiring
a caterer, once you decide
on one, “then let
it go and step back,”
Ms. Shandel said. “Don’t
call every day.”
But
do not leave your caterer
out of the loop. Mr. Curtin
recalls showing up at
a house to cater a party
only to learn just then
that the oven was broken.
He improvised with a barbecue
grill.
There
was also the time the
host ordered food from
Mr. Curtin for 25, but
invited 50 guests.
Now,
that is an innovative
way to cut costs. I’ll
have to remember it. |